Nightshift

Project Brief

Bringing better savings habits to the masses through a dedicated savings goal feature within a budgeting app.

Team Structure

Stakeholders

  • Project Manager
  • Marketing Manger
  • Tech Lead
  • Financial Behavioralist

My Role

As the primary designer on the team I was responsible for taking the ideas and findings of the team and combining them into usable visual flows to take to testing and refinement.

Problem Statement

As the primary designer on this project I worked closely with the client and their team to uncover their primary problem statement and discovery to final solution.

Concept

Money movement starting challange screens
Show the user possible savings to help them take on the challenge during onboarding flow if presented then.
Money movement progress challange screens
At points during the challenge, the idea is to encourage users to increase their savings per day to make a bugger dent in their emergency savings.
Money movement management challange screens
When a user wants to stop or pause their challenge, they can either lower their contribution to keep saving

Learning

1 Psychology is King: When you are building behavior is user understanding how they think and how you can influence will be the biggest definers of success.

Additional Work